“Newspapers continue to reign supreme in the delivery of local news. If you want to know what’s going on in your town – whether the news is about the mayor or taxes or high school football – there is no substitute for a local newspaper that is doing its job. A reader’s eyes may glaze over after they take in a couple of paragraphs about [national or international news]; but a story about the reader himself or his neighbours will be read to the end.” – Warren Buffet.
The African Reporter is one of the largest, and best selling, sold community papers in the country. It is the premium sold community paper on the East Rand enjoying an extensive distribution of close to 20 000 issue per week.
The paper was originally launched in 1963 to fill a niche readership market – catering specifically to the residents in the townships across the East Rand – and celebrates it 50th birthday in 2013. Although it was started in 1958 by the Dannheisser family, it was initially published irregularly. It became an official weekly paper in 1963.
The paper is dedicated to offering the community on all the events and topics which are important to them. It covers anything from hard news to sport and entertainment, and also gives readers an opportunity to announce the meetings of their organisations, burial societies and social clubs.
Pubs, DJs and chilling spots can send us their weekend gigs free of charge. And no need to worry about making phone calls to inform relatives about the funerals of loved ones, as the African Reporter’s classifieds section specialises in funeral notices.Mavela Tshabala was the paper’s first chief reporter. Ekurhuleni media spokesman Sam Modiba and mayoral spokesman Zweli Dlamini are among the journalists who have cut their media teeth in the African Reporter newsroom.
In 2013 the paper introduced a small amount of Zulu copy to better align itself with the readership. We hope that in time we will extend this offering to allow readers to send in their poetry in Zulu.
Interesting facts about the area’s people :
- 60% of our readers are women and 40% are men.
- 65% of our readers are Zulu speaking.
- 37% of our readers have school-going children.
- 42% work full time.
- 72% of our readers fall in the LSM 6 and 7 groups.
- There are 109 000 households in Tsakane and KwaThema with 182 000 decision makers.
- Of these decision makers, 67% read the African Reporter – a bonus for our advertisers and any sports clubs, pubs and entertainment venues around Kwatsaduza hoping to attract visitors or spectators.
- In comparison other publications enjoy far lower readership by this pool of decision makers with our nerest competitor, The Daily Sun, being read by 42% of these people. 15% read the Sunday Sun and 15% purchase The Sunday Times.