Launched in October 1999, with a free distribution fortnightly of 12 500 into the Eastern suburbs of Pietermaritzburg.

Two years later the distribution changed to weekly, and the circulation upped to 25 000. In 2004 the newspaper increased circulation to 30 000 which has remained steady ever since.

The paper is aimed at LSM 4 – 9 and has substantial retail sector support. The paper is distributed door to door, on a Thursday on the Eastern side of town, and focuses on the events happening in the community it serves.

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Reception Number: 033 394 00 44/5

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