For advertisers Lowvelder provides an established product where distribution is guaranteed and you have the upper hand in readership figures. Research has shown that our community newspapers reach 75% of our market while any other daily, weekly or Sunday newspaper doesn’t exceed 20%.
Community newspapers are increasing their reach annually while sales figures in the competitive market has fallen dramatically over the past few years. From an advertising perspective the community newspaper should be the vehicle of choice when it comes to spending advertising budgets.
When Warren Buffet in 2013 invested $344 million in local press he had the following to say:
“Newspapers continue to reign supreme in the delivery of local news. If you want to know what’s going on in your town – whether the news is about the mayor or taxes or high school football – there is no substitute for a local newspaper that is doing its job. A reader’s eyes may glaze over after they take in a couple of paragraphs about national or international news; but a story about the reader himself or his neighbours will be read to the end.”
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